WhatsApp has launched the latest service for Business owners, WhatsApp Business App that is available in US, UK and gradually rolling out to other countries like Italy, India, etc. WhatsApp business app is free to use and currently available from Google Play Store to download on Android devices.
Before you start to create the profile for WhatsApp Business, please be aware that the WhatsApp Business is considering as a separate entity. There is no connection between your WhatsApp personal account, with this business account. You can register WhatsApp account with a business number or your existing WhatsApp personal number. If you use your existing personal number for Business registration, your personal WhatsApp profile will convert to the business and all contacts will import to your business profile.
With that being said, without further ado, let us see how to Register and Setup WhatsApp Business Account Profile, and use the WhatsApp Business App Features.
Register & Setup WhatsApp Business
At this moment, this app is available for Android users only. Please go ahead and download the WhatsApp Business App from Google Play Store link. Once you download the App, there are few screens to set up the app on your Android Phone.
You have to enter your country and business number. WhatsApp will verify the business number with a verification code. You have to set the business name for the profile. When you set the business name, please make sure the right one. WhatsApp will not allow you to change the business name one you set up. You can set your logo, phone email address and status message at this setup process.
WhatsApp Business App Profile Settings
The profile settings for WhatsApp Business app is entirely different from the personal app. One the Business setting, you can set the business location, business category, business description, official email address and website to reflect on business profile.
There is an option to set Business hours, that is going to be extremely useful for shops and small offices those can set the working hours. The customer can see your store status on your profile and the location to reach. The Contacts screen will list you all the business contacts that you have stored on this app and this just like your Android contact page.
WhatsApp Business App Features
In addition to this, there are Account settings that can set up with Two-step authentication and also you can change your business account number or delete the business account from this menu. The Chats settings let you customize the wallpaper, chat settings, enter key customization etc. The Notifications menu will let you set the notification tone, vibration mode etc. This is particularly useful when you have a personal and business WhatsApp account on the same phone and distinguish between the incoming messages for both accounts.
The Data and storage usage let you set to use the app with WiFi or data plan, and reduce WhatsApp data usage settings while using the WhatsApp Business app for calls. The Network usage window will show you how many Messages bytes sent and received through this WhatsApp business app, WiFi, Cellular Data and Roaming Data consumption, etc. There is an option to backup WhatsApp conversation to Google Drive or email the chat history to clean up the storage of WhatsApp.
WhatsApp Business Messaging Tools
There are other features those are going to pretty useful for small business owners and offices. The Business Messaging Tools are one of the interesting features introduces in this app, go ahead on WhatsApp Business App > Settings > Business Settings > Messaging Tools. These Messaging tools are excellent choice to set auto messages to interact with your customer to impress them without spending much time for typing the messages.
The WhatsApp messaging tools have three message options to set. One is the Greeting message to automatically welcome the user as the first response to their query. Away message. The second one is Away message that is ideal when you temporarily go out for a while. You can inform the customer that you will be out for a while and respond back when you are available. You can set this Away time right on the app with autoresponse message.
WhatsApp Business Quick Replies
The third option from the WhatsApp Messaging tools is the Quick replies. As a business owner, this is going to save tons of time while interacting with the customers. You can set many message templates here, with the actual message and the shortcut.
The shortcut is starting with a key “/”. You can set many shortcuts here and when you want to reply to a customer you can type “/” to bring up all the shortcuts you set and select one to reply. Open WhatsApp Business App > Settings > Business settings > Messaging tools > Quick replies > “+” to add more quick replies.
WhatsApp Business Statistics
This is how you can measure the daily visit status and customer queries and the interaction rate through the app. This will give an approximate idea, how much this app helps to bring the customers to your business.
The Statistics screen is giving you support of Messages sent, delivered, read etc. WhatsApp is reaching to one billion users and this business app is going to be a free platform for the customers to reach you directly from their phone without any phone calls or emails.
Register, Setup & Use Features of WhatsApp Business.
This powerful app will launch eventually for iPhone users. Once the users can reach the business from their smartphone with few taps, this is going to be a powerful solution to improve your business. Eventually, we can hope that WhatsApp will integrate the payment solution (maybe WhatsApp Pay) into this app. That is going to be the future and as a customer, I can order my pizza with few lines of messages through my WhatsApp.